Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)

Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.
The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.
Here's what you'll find in the Smashwords Book Marketing Guide:
Table of Contents
Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors
30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors
Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.
The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.
Here's what you'll find in the Smashwords Book Marketing Guide:
Table of Contents
Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors
30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors
- Author: Mark Coker
- Binding: Kindle Edition
- Label: Smashwords
- Manufacturer: Smashwords
- Publication Date: 2011-06-25
- ProductGroup: eBooks
- Product Type Name: ABIS_EBOOKS

11 of 12 people found the following review helpful
You must read this book., May 12, 2011
By Stephen A. Ives "energyatwork" - See all my reviews
This review is from: Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides) (Kindle Edition)
I have just had my book "From The Inside Out" published to the Premium list on Smashwords and i could never have done it without the Style Guide (also free on Smashwords). This marketing guide is simple and easy to follow and the logical next step for anyone who wants to market their book worldwide; yup worldwide and its free! Writing a book simply that can be understood by all is not as easy as it sounds. Mark you have once again done a great job for all aspiring authors. Keep up the good work!!
Help other customers find the most helpful reviews
Was this review helpful to you?
Report abuse
| Permalink Comment
3 of 3 people found the following review helpful
Solid but basic, November 25, 2011
By erikcc "ERIK" (NYC) - See all my reviews
This review is from: Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides) (Kindle Edition)
The publisher of Smashwords does see the future and it's not with regular publishers but self publishing and epub. The only issue with this is that many epublished books are not edited and proof read. The second issue is that most epublished books are not marketed or advertised in anyway so most ebooks will sell very poorly and very few will do well. And the ones that do well will get picked up by the large publishers so they can put muscle behind it and then make even more money. The advice he gives in the book is excellent but basic but it's a step in the right direction that authors self published or not must do some marketing or they will not do as well as they should. And this goes without saying that marketing should not be "hard" but a soft approach. This book has helped me with marketing my own ebook but again, this is a marathon and not a sprint.
Help other customers find the most helpful reviews
Was this review helpful to you?
Report abuse
| Permalink Comment
Similar Products of Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)
- Smashwords Style Guide - How to Format Your Ebook (Smashwords Guides)
- Meet a Jerk, Get to Work, How to Write Villains and the Occasional Hero
- Get Published
- Secrets of Successful Writers
- Making your eBook



